Anarticle in USA Today reported that Target is offering ‘curbside’ service at select stores starting in SanFrancisco. The customer orders and pays for their purchase with a free app launched for Apple and Android devices. Your order is then packaged and waiting for you curbside when you arrive. The app taps into location services letting Target know you’re on your way.
I think, in theory, this is a great idea, especially for those who would benefit from this service, but in reality, I think it could become another story. Allowing curbside service at a store that already has pedestrian and car congestion can turn into a nightmare.
On my last trip to Target, I saw a car parked curbside (really, it was the middle of the road) with a driver at the wheel and thought he was dropping someone off. When I came out of Target, the same car was still there and finally left when the lady who was walking beside me got in the van. Turns out he waited for his wife and made curbside his park –n- wait.
Traffic in front of Target is bad enough, add curbside service and come holiday season you’ll have angry, ugly shoppers.
Will curbside service be offered to the customer who orders a cheap $5 gift or will there be a minimum price requirement?
The article also mentioned that on-line retailer Sears recently added returns and exchanges to it in-vehicle curb services. It’s bad enough being in a store, stuck behind someone in line with no receipt, returning a 100 items… now we’ll be waiting behind them in a car? I could just smell the trouble. Wait too long and the ugly, angry customer/motorist will accidentally tap the person in front of them; a lawsuit waiting to happen.
I think because of all the inconsiderate people who park in the middle of the road (rather than curbside) and because of all the people who think curbside is their parking spot and all the people without a receipt, that curbside service should be at the stores back for backside service.
I fear that with curbside service the inevitable ugly news report will come, “Shoppers scrambled for safety when shots were fired today during curbside service. Santa was heard to have exclaimed ‘**** **** ****’ instead of Ho Ho Ho when his cap was blown off his head; poor Santa, an innocent victim in a case of curbside service gone wrong.